COMMUNICATION MARKETING
Business and Carnival: the mix that gives samba
Every Tuesday of Carnival the child schools put their samba-enredo
on the Avenue. And 37 years have passed, marking the tradition of children and
adolescents crossing the Marquês de Sapucaí, as well as all the
spectacle of the other days of revelry.
Our proposal is to develop and improve this segment, bringing together a
professional cast to transform the children's parades into a great
entertainment and magic show. It is also the proposal to generate
opportunities for new talent in the communities.
We are talking about the economics of experiences. Experiences are
striking and bring a more lasting memory of your company or
your brand.
We want to enchant people and bring young people and families
greater diversity of experiences, and for that we need partners
with identical vision, willing to provide a tool for
friendly and barrier-free communication and marketing.
ACTION strategies
August 2020 until the parade in 2021
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Criação do Web App do projeto + Redes Sociais.
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Image bank management (videos and photos).
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Creation of streaming TV. Live broadcast of the parades.
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Production of official DVD of the parades.
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Digital marketing and social media management.
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Partnerships with Communication and Digital Marketing agencies.
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Promotion strategies to attract a larger audience at parades.
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Work the participation of 1,000 to 3,000 components per school.
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Production of costumes and allegories with more structure.
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Disclosure of carnival and its partners.
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Promote membership and fundraising events.
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Develop licensed products for online store.
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Partnership of transmission of the parades with TV station.
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Production of “Guia do Carnaval” and “Revista do Carnaval”
COUNTERPARTY BENEFITS
Paulo Portilho | Riotur
Disclosure of brands
Sponsorship categories:
Exclusive Sponsor (single brand)
Sponsor
Co-Sponsor
Support
Media Sponsorship
Institutional
Media and advertising spaces
Cultural products
Print / online magazine “Guia do Carnaval” and Revista do Carnaval ”
CD "Sambas de Enredo 2021"
Available spaces:
Double page and single page ads.
Articles and interviews with company executives.
Logo on the cover of magazines and on the CD.
Hybrid website / application | Social networks
Content Management System (CMS).
(blog, TV, online store, event calendar, promotions, interviews, etc.).
Available spaces:
Banner ads, videos and links.
Ads of posts and stories of the brand.
Articles and interviews with company executives.
Matheus Rabello | Riotur
Disclosure of brands
Specialized Communication Advisory
Professional team trained to serve the broadcasters
television, magazines, radio, newspapers and websites.
National and international media.
Available spaces:
Promote partner brands according to opportunities.
Paid media and support:
Urban furniture (dealerships, subways, ferries, etc.),
radio, TV, newspaper and online media.
Available spaces:
Logos on campaign pieces.
Other actions:
Lectures and workshops with special guests, concerts and membership events, launch parties for the project and delivery of prizes, vests and shirts from the workshops (5,000 units) etc.
Available spaces:
Applied logos
SPECIAL BENEFITS
Carioquinhas TV
Web TV (streaming) - broadcast live and recorded video.
Weekly programming, LIVE and broadcast of the parades.
Partnerships with producers and universities.
Available spaces:
5 ”, 15” and 30 ”commercials
Opening and closing vignettes
5 ”calls
Merchandising actions
open TV
Nationally televised parade.
Negotiate partnership with TV Brasil (set).
The broadcaster pays special attention to children.
Negotiate other partnerships.
Available spaces:
Cultural Support
Be a children's school carnival storyline
Plot is the story that the school will tell on the avenue.
History of the brand, products, host city, etc.
Developed with the carnival of the junior school.
Advertising spaces at the parade site
Marquis of Sapucaí.
Exclusive on Carnival Tuesday.
Available spaces:
In concentration, dispersion and other points of the avenue.
Inflatable show ball, inflatable replica etc.
Signs, banners, external signage etc.
Brand activation at the event (set).
Logo on the official shirt (production and staff from 16 schools).
Logo on special FREE tickets to the Frisa area.
Box Carioquinhas Junior Schools
Marquis of Sapucaí.
Definition according to partnerships.
Cabins for the parades (Special Group, Access, Mirins and Parade of Champions).
Exclusive for guests of partner brands.
TV interview space - live broadcast.
Available spaces:
Brand activation (define actions).
Logo on decoration and invitations.
FINAL CONSIDERATIONS
There are 40,000 children and teenagers from more than 30 communities involved in the parades.
We invite you to be our partner in this event with great growth potential and
visibility for brands, through the concept of Social Responsibility.
The project also aims to attract investments through public notices and sponsorships in the Municipal, State and Federal Culture Incentive Laws (Rouanet).
And your company can choose to direct part of the Income Tax due to AESM - Rio.